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How to Find Long Tail Keywords - Using Google Search and Tools

How to Find Long Tail Keywords - Using Google Search and Tools

How to Find Long Tail Keywords

In terms of the user's search, a long-tail keyword is a phrase that typically consists of three to five words and is pretty focused. Long-tail keywords may have a lower search volume, but people still use them to find specific information to convert.

This means that although a long tail keyword is less likely to be used frequently to find your website, it will more likely result in users taking action now. Therefore, using these keywords is undoubtedly a successful long-term strategy to increase conversions.

If you want your website to appear in search engine results, you must include keywords in your content creation. However, the success of your SEO campaign will be greatly influenced by choosing the right keywords to rank for and understanding their variations.


How to Research Long-Tail Keywords?

Long-tail keyword research can be done in a variety of ways. To have a variety of keywords that you can use for maximum effectiveness, we recommend using all of the techniques below.

Use tools to research long-tail keywords.

Fortunately, most tools for keyword research are also excellent at discovering long-tail keywords. Just choose phrases that are longer than two words and use them if they are relevant to the purpose of your website.

Below are the tools we use for long-tail keyword research.

Google Trends,
Hubspot’s SEO marketing software,

Depending on what you're looking for, each tool has distinct extra features that might be especially useful. However, in terms of their primary function, they're all excellent at locating powerful long-tail keywords.

Check Google Search Results

Examining Google's search results is a great way to discover long-tail keywords that people frequently search for. Just type a keyword into the search bar, then scroll to see the alternative suggestions:

Search autocomplete/suggestions on Google. As you enter your search term into the search bar, these will pop up.

Google Search autocomplete

People also ask. This section can be found right before the list of websites at the top of the search results page.

People also ask

related searches. This section is located toward the bottom of the results page.

related searches

You won't learn a little about search volume or ranking from this kind of long-tail keyword research. However, it will assist in coming up with additional potential long-tail keywords that might be useful for your website.

Long-Tail Keywords Should Be Added to Your List of SEO Techniques
You can begin utilizing long-tail keywords for your SEO by using the strategies described in this article. Even though they may not be very effective on their own, they make a fantastic addition to your overall SEO strategy.

Examine the suggestions from the SERPs and use the keyword research tools. Start incorporating a list of potential long-tail keywords into your website.